We respect diversity. We learn from and respect the many cultures with which we work. We also value the individuality of people and the varied perspectives and talents they provide. We promote diversity within our workforce and have an inclusive environment that helps each of us to fully participate and contribute to the brand’s success.



We aim to provide equal employment opportunities and to treat all applicants and employees without bias. We believe that no individual should ever be subject to discrimination.


Governance & Ethics

We have a corporate culture of sincere camaraderie. Strong relationships are fostered with our external shareholders, which involves upholding ethical standards and requires that our employees, suppliers, and third-party entities do the same.

By sewing our values into the fabric of our operations, we build a brand that drives positive, sustainable, and profitable business results.

The King Code of Governance for South Africa 2009 (KING III) is the gold standard for corporate governance. We believe that KING III provides a practical framework for directors and managers to create superlative shareholder value and transparency, and to strengthen confidence in the company.

The Code’s three foundational elements of leadership, sustainability, and corporate citizenship inform the following guiding principles:

  • Ethics & Corporate Citizenship
  • Boards & Director Governance
  • Audit Governance
  • IT Governance
  • Compliance
  • Internal Audit
  • Stakeholders
  • Integrated Reporting

We aim to work together with the community by sharing our values in order to move the industry forward. Teamwork is at the heart of our approach, as we focus on simplicity, accountability, and empowerment. Our goal is to improve efficiency, promote consistency, and build a focused brand that is satisfying to work for and do business with.

  • Act with integrity
  • Build trust
  • Honest and ethical conduct
    • Conflict of interest
    • Labour practices and human rights
  • Follow the rules
    • Legal compliance
    • Anti-corruption
    • Anti-bribery
  • Respect
  • Privacy and confidentiality
  • Teamwork
  • Workplace health and safety
  • Protecting the environment
  • Management systems
    • Declaration of the supplier company
    • Terms of implementation
    • Consequences of non-compliance