Let’s set the stage: Katy’s Palace Bar in Sandton. The kind of place that makes you feel like you’ve stepped into an underground fashion scene where art, music, and street culture collide. It’s gritty, it’s glamorous, and it was the perfect backdrop for Soviet Denim’s AW25 campaign shoot.

When it comes to men’s denim, the world of fits can feel overwhelming. Skinny, slim, straight, bootcut – what does it all mean, and more importantly, which one is right for you?